See it.
Face it.
End it.

discover the stories of the people in the frontlines

Melody Li

Melody Li brought Homeless Connect to Toronto to challenge the stigma of homelessness and help individuals navigate the "system" and connect with essential services.

Alana Jones

With the help of a generous donor, Alana Jones and Fred Victor were able to set up the “1 Step Up Fund” for those who need the extra help. We’ve all been there at some point.

Angela Robertson

Angela Robertson knew that when the pandemic hit homeless shelters, we needed to create safe spaces for those suffering from COVID-19. Through her position leading the Parkdale Queen West Community Health Centre, she rallied support and in April 2020, the first COVID-10 Recovery site opened its doors.

Lucia Borrelli

When Lucia’s client’s rental application was denied, Lucia wouldn’t take “no” for an answer. Lucia’s compassion, knowledge, and relentless advocacy allow her to secure housing for clients experiencing social barriers.

Ashley Edstrom

Ashley Edstrom Comrie

Ashley Edstrom Comrie served as the bridge between several social services and sponsors to develop the Rapid Rehousing Initiative which housed 744 individuals in 540 TCH units from March 2020 to June 2021.

Eleanor Bothwell

Eleanor Bothwell knows that a position of privilege brings responsibilities. So when she saw that the Red Door family shelter in her Leslieville neighbourhood was in danger of losing its building and closing, she decided to do something about it.

Michael Lyster

People deemed the "hardest to house" have nowhere to turn, even within social support systems. The team at Homes First Strachan House ensures these people are not only housed, but also receiving intensive support 24/7.

Parvane Rezaei-Dodani

How far would you go to help your child in their time of need? Parvane has been working hard at the Red Door Family Shelter since 1999 to ensure women, children, and families in need can find the safe housing they need and secure it.

Arhama Rafaqat

After experiencing homelessness in her youth, Arhama now goes out into the field and engages with people experiencing homelessness as a mobile worker for the PAID team. “Just...understanding that no one chooses to be homeless can go a very long way”.

<Less Kiosk at CF Toronto Eaton Centre

The <Less kiosk is part of an overall movement: “See it. Face it. End it.” and is designed to mimic a luxury display, and raise consciousness about the realities of homelessness in Toronto. 100% of the funds collected at the installation will be used to fuel local organizations and individuals who are having an impact in ending homelessness.

The items and stories featured highlight those on the frontlines who are having an impact when it comes to ending homelessness. 3 stories are included at the installation feature the stories of Melody Li (Homeless Connect Toronto), Angela Robertson (Parkdale Queen West Community Centre), and Eleanor Bothwell (Red Door Family Shelter).

“Coming face-to-face with the problem is the only way we can overcome homelessness,” said Mark Jordan, Managing Director, tiptap Foundation. The <Less kiosk will be available for viewing at the CF Toronto Eaton Centre until December 17, 2021.

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together let's end homelessness

Too many of us turn a blind eye to homelessness. Coming face-to-face with the problem is the only way we can overcome it.

Homelessness is a complex issue. It has many causes such as poverty, food insecurity, lack of healthcare, support services, affordable housing and job placement to name a few. It isn’t always obvious, and it also conjures up many stereotypes.

We will shine a spotlight on those who see the world differently and face the problem head-on to encourage others to do the same. On October 10, 2021 (World Homeless Day), we launch our movement to end homelessness in Toronto and Vancouver. We will continue through November 30 (Giving Back Tuesday).

Working with our partner Toronto Alliance to End Homelessness (TAEH), 100% of the funds collected will be dispersed to local organizations and individuals who are having an impact in ending homelessness.

Being homeless is not a choice. Help ending it is.

See it. Face it. End it.

discover the stories of the people in the frontlines

<Less Kiosk at CF Toronto Eaton Centre

Follow us on

together let's end homelessness

funds will be distributed among the following organizations:

presenting sponsor

sponsors

partners

See it.
Face it.
End it.